Graphic Designer is assigned to do the lay out or composition of many words or long sentences on many pages. In this case, letters or typography is no longer as an additional element but they are the main element of the graphic communication known as books, brochures or catalogue. Either as an additional or main element, typography has a very important role to determine the result of visual communication.

Typography has advanced to the point that an artist can choose from a wide variety of fonts for written communication or design elements. Typography is everywhere; it is seen on artistic layouts used for publications and found on functional computer-based products such as telephones, remote controls, and microwaves.

Designer must have a professional approach: a good graphic designer is always a good listener. It is their responsibility to lend a patient ear to the client so that to grasp what the client actually needs. Also, the message to be conveyed through the graphic designs should be made crystal clear to the designer for best outcomes.

Typeface is a specific size and style of type within a type family. The two main styles of typeface used on the web are serif and sans serif. Times New Roman is a common example of a serif font often used in print and the typeface used in this paper. Serifs are the decorations or small lines on each of the letters that in theory help the flow of the letters as the eye moves across the text. Serif fonts are most often used in print. There are many ongoing debates as to whether serif or sans serif fonts are more legible on the screen;

Online typography and fonts usage is undergoing changes and their pattern of online use is also diversified. Graphic designers are required to have information which fonts are internet friendly and can be applied. Knowledge about the typography is essential for every designer for better communication and designing. The level of typography has reached to a much advanced level where you can choose from a wide selection of fonts for effective communication. The use of typography can be seen on various artistic layouts and publications.

In fact, some artists use typography as texture in the background of their layouts, or they use typography to create forms in the foreground. When color is added to typography or different weights or movements are given to it, all font families take on their own unique style. As found in many advertisements and logos, standard fonts can look extremely artistic. Most importantly, when typography matches the mood of the layout and appeals to the audience it was made for--mission is accomplished!

If a web designer wants to use decorative fonts other than the standard fonts used for text such as Verdana, Times, Arial, and other ordinary fonts like this, extra measures need to take place. When decorative fonts are used for the Internet, they need to be turned into artwork first.

Read About Content Writing Also Read About Article Writing and Professional Writing

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